When stepping outside the domain of distributive and descriptive statistics for individual variables, we usually take interest in correlations between variables.
What data can we show on a regular bar chart? How many variables can we use? For those who answered ‘not enough’ the Marimekko chart may be the answer.
What combination of products frequently end up in a shopper's basket? What services are usually bought together by consumers?
Tabular presentation is one of the most universal reporting techniques.
When presenting results, we often employ various types of charts that best suit the data. We want the presentation to be captivating.