Customer Satisfaction Index (CSI)

The Customer Satisfaction Index (CSI) is a method used in marketing to evaluate client satisfaction derived from products or services being provided by a company or organisation.

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Customer Effort Score (CES)

Customer Effort Score (CES), along with Net Promoter Score (NPS), and Customer Satisfaction (CSAT), is one of the key indicators related to clients' satisfaction. All these three...

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Scatter Plot

A scatter plot (also referred to as a scatter graph) is a plot with two perpendicular axes, where two variables are presented.

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Column chart, bar chart and histogram

Column and bar charts have long been some of the most popular ways to visualize data. Before you decide to use any of them, it's worth taking a closer look at them.

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Net Promoter Score (NPS)

Researching customer satisfaction and loyalty is currently an inseparable part of running a business that is focused on developing and building their advantage over competitors....

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Over the years, IBM SPSS Modeler® (formerly Clementine) earned the reputation of being the model open environment across data mining platforms.

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Martin Young

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