Multidimensional scaling in brand positioning
Positioning a product in the context of the competition, or the identification of a product’s features and attributes are often key issues facing marketing, promotion, and product...
Consumer shopping value analysis using Regression Trees. Part 2
Regression trees are a very interesting data analysis technique commonly used in tasks related to poststratification, forecasting, and segmentation.
Consumer shopping value analysis using Regression Trees. Part 1
How can we estimate the potential value of consumer shopping, predict the behavior of a visitor to our website, or reduce the risk of credit losses?
Tables for multiple questions measured using the same scale
Surveys often use questions where respondents assess different elements on the same scale.
Sankey diagram
When analysing data on migration, transport, international trade, or traffic on a website, you are often faced with the problem of visualising the flow between the analysed units.
SNA or network as an analytical object
Today, we will look into Social Network Analysis (SNA), or Social Relation Analysis.
When is a value ‘good’ or ‘bad’? About thresholds and alerts in dashboards
The dashboard is a form of reporting, which allows the analyst to convey information in a concise way.
Correspondence analysis: Calculating distances in a table
Correspondence analysis is one of the most convenient and popular exploratory techniques in data analysis.
Word Cloud: An extraordinary visualisation from an ordinary table
Frequency, group structure, or percentage share analysis is one of the first tasks of an analyst.
