mapy percepcyjne
Articles
Reduction of multidimensionality
Is a simple two-dimensional coordinate system always enough for us?
Perceptual maps: choosing the correct normalization method
In this article you can find perceptual maps prepared using different normalization methods.
Correspondence analysis: solution quality assessment
Correspondence analysis is a technique often thought of as an alternative to a crosstab (contingenc…
Correspondence analysis: calculating distances in a table
Correspondence analysis is one of the most convenient and popular exploratory techniques in data an…
Shopping for a mountain trip: analysis of multiple response sets
Multiple response sets often form the basis for further detailed questions about opinions on select…
Multidimensional scaling in brand positioning
Positioning a product in the context of the competition, or the identification of a product’s featu…