Multidimensional scaling in brand positioning
Positioning a product in the context of the competition, or the identification of a product’s features and attributes are often key issues facing marketing, promotion, and product...
Consumer shopping value analysis using Regression Trees. Part 2
Regression trees are a very interesting data analysis technique commonly used in tasks related to poststratification, forecasting, and segmentation.
Consumer shopping value analysis using Regression Trees. Part 1
How can we estimate the potential value of consumer shopping, predict the behavior of a visitor to our website, or reduce the risk of credit losses?
SNA or network as an analytical object
Today, we will look into Social Network Analysis (SNA), or Social Relation Analysis.
Correspondence analysis: Calculating distances in a table
Correspondence analysis is one of the most convenient and popular exploratory techniques in data analysis.
Correspondence analysis: Solution quality assessment
Correspondence analysis is a technique often thought of as an alternative to a crosstab (contingency table).
Perceptual maps: Choosing the correct normalization method
In this article you can find perceptual maps prepared using different normalization methods.
Three ways to perceive reliability
When measuring a phenomenon, you need to select the right tool. To measure temperature, you use a thermometer; alcohol content in breath is measured with an alcometer; and weight,...
Is gambling addictive? What if the respondent has no opinion?
The standard approach to investigating a single categorical variable involves a few elements.
Trees that grow from tables
When stepping outside the domain of distributive and descriptive statistics for individual variables, we usually take interest in correlations between variables.