Weights and Tables
When creating a table, you can present weighted or unweighted data. As usual, the answer depends on the situation. You will get my meaning in a minute, but first, let me explain...
Multiple choice: which percentage base to use?
Multiple choice questions where the respondent may select more than one answer are commonly used in surveys. How should the responses to such questions be presented in a table? In...
Cross-selling and tables
What combination of products frequently end up in a shopper's basket? What services are usually bought together by consumers?
The Marimekko chart or analytical patchwork
What data can we show on a regular bar chart? How many variables can we use? For those who answered ‘not enough’ the Marimekko chart may be the answer.
Crosstabs as charts: introducing the Contingency Map
Tabular presentation is one of the most universal reporting techniques.