SHOPPING FOR A MOUNTAIN TRIP: ANALYSIS OF MULTIPLE RESPONSE SETS
Multiple response sets often form the basis for further detailed questions about opinions on selected products.
Multiple response sets often form the basis for further detailed questions about opinions on selected products.
Multiple choice questions where the respondent may select more than one answer are commonly used in surveys. How should the responses to such questions be presented in a table? In...
What combination of products frequently end up in a shopper's basket? What services are usually bought together by consumers?